Valentino Red

F//W 2020

For digital application.

While working at MATTE Projects I had the pleasure of working on several directions for the repurposing of a look book shot by Valentino prior to the COVID-19 crisis. As a result of their company's inability to re-shoot a campaign due to social distancing restrictions, they needed a fresh way to showcase their F/W 2020 collection. The collection was inspired by 80's punk aesthetic as well as 90's RIOT GRRRL values, which influenced this direction which makes reference to collage, grit, and DIY visuals. 

 

*Color palette makes reference to collection. 

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