For digital application.
While working at MATTE Projects I had the pleasure of working on several directions for the repurposing of a look book shot by Valentino prior to the COVID-19 crisis. As a result of their company's inability to re-shoot a campaign due to social distancing restrictions, they needed a fresh way to showcase their F/W 2020 collection. The collection was inspired by 80's punk aesthetic as well as 90's RIOT GRRRL values, which influenced this direction which makes reference to collage, grit, and DIY visuals.
*Color palette makes reference to collection.